JOKO (Joshua Garcia) is a down and out probinsyano who must quickly raise funds after an illegal recruiter dupes him. When a white lie gets blown out of proportion, Joko finds himself in the service of online media mogul SASHA (Kris Aquino). The catch: he must pretend to be gay and must compete with his crush, ZOEY (Julia Barretto). As Joko and Zoey work together, the lines between friends and rivals, between gay and straight, and between dreams and love are tested. Amidst all the pretense and competition, is the unlikely pair actually falling in love?