In the very-near future, David is a tech-addled New York advertising executive working on a high-profile campaign for new generation of Augmented Reality glasses. Feeling stuck in his relationship, he's envious of his best friend Wim's charmed life and is obsessed with his entrancing girlfriend Sophie. So David uses the glasses to create a life-like avatar of her -- but he is not prepared for what happens when the line between reality and virtual reality begins to blur.