In today's media, the status quo can flip so abruptly that news outlets are forced to reshape themselves. On January 1, 2014 as recreational marijuana exploded off the shelves of Colorado dispensaries, "The Denver Post" began telling the story. "The Cannabist" was the first pot section of a major newspaper, and Ricardo Baca, the world's first marijuana editor, set out to report history in the making with a team of straight-laced staff writers and offbeat freelancers. Policy news, strain reviews, parenting advice and edible recipes soon became the new norm on a new beat: pot journalism.


Mitch Dickman